Flourish Plant Mkt. : Client Strategic Creative BriefIn collaboration with Flourish Plant Market, I developed a strategic creative brief that outlined the brand’s business objectives, communication goals, design vision, target audience, and key messaging. I crafted and proofread news articles, press releases, and e-newsletters to effectively convey the brand’s message and engage its audience. To enhance brand identity and drive engagement, I designed a distinctive logo, business cards, social media visuals, and advertisements. Additionally, I managed social media graphics and digital advertisements across the brand’s website and social platforms, increasing online engagement and supporting marketing goals. Throughout the project, I worked closely with Flourish Plant Market, ensuring clear and consistent communication to align the creative strategy with their business mission and objectives.
Skyscraper Web Banner Ad Design New Business Logo DesignPrevious Business LogoFront of Business Card DesignSocial Media Post DesignBack of Business Card DesignLeaderboard Web Banner Ad Design
University Outreach and Engagement CasebookFor my case study project, mt team and I developed a comprehensive strategic casebook focused on improving engagement and inclusion for College Credit Plus (CCP) students in campus activities and programs. Through extensive primary and secondary research, I assessed the needs and experiences of CCP students, identifying key areas for improvement. I created strategic communication plans that included event promotion, social media strategies, and stakeholder engagement initiatives. Additionally, I designed marketing materials and social media content that aligned with the university’s brand strategy and messaging. My recommendations were presented to university stakeholders, showcasing my research, writing, and strategic planning skills. Collaborating with my team, I helped develop innovative programs such as CCP Information Nights and Day in the Life campus visits, aimed at enhancing the overall integration and experience of CCP students.